Housing – A key battleground for the general election

Theresa May’s announcement of a snap general election has added even more uncertainty to the current political climate, with Article 50 also triggered on 29th March.

The parties are yet to publish their manifestos but, from recent debates and early statements, we have already been given a sense of what each party will set out to achieve.

One battleground on which policies and opinions will be contested in the coming months is housing.

With ambitious targets for housebuilding making headlines and cuts a continued threat for housing providers, housing is likely to play a big part in the result of June’s general election.

More homes means more people

The Conservative Party is likely to stick to its current policy programme, which includes a commitment to build one million homes by 2020.

Labour has also already pledged to build the same amount over the span of a Parliament, with 500,000 council homes to be built.

While one million homes is an ambitious figure, all parties are recognising the high demand and urgent need for housing. With major housebuilding programmes a certainty, it of course means more people and more tenants.

With welfare reform, cuts to resources and decreasing staff numbers, housing providers are already hugely strained. If one million homes are constructed in the next three years, how will associations cope with the mass influx of new tenants, new queries and new complaints?

Human customer service advisors can only do so much. Which is why technology must assist and improve customer service, wherever possible.

If we want to achieve these goals, that we’ll no doubt hear much of over the next few months, we must have realistic and sustainable processes in place. Organisations must think about resources carefully and how to better manage them.

Keyfax reduces the workload of contact centre workers, by resolving calls first time and directing queries to the most relevant person, avoiding wasted time. The technology is there to save precious time and money. It’s ready and waiting.

A data exercise

Early polls for June’s general election show the Conservative Party far ahead of Labour and the Liberal Democrats. Of course, much can change between now and June and 50 day polls have been wrong.  Just look at the Brexit and American election votes. Polls for both of these were wrong, even up until the very last minute.

Polls, and indeed elections, are often little more than tick box exercises – simple data collection. They don’t show the true concerns, beliefs and opinions of the public.

Keyfax delves much deeper than just a tick box. It relates to your customers’, or tenant preferences. Not only this, Keyfax builds on acquired knowledge to help provide a highly personalised and reliable level of customer service, which is fit for purpose in these challenging times.

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